INCENTIVES & VALUES PROPOSITION
In 2013, the total value of Saudi retail food sales was estimated at about $33.5 billion, an increase of 87% compared to sales in 2007.
Total food imported products reached about $11.3 billion in 2012 with annual increase of about 8%.
Rapid increase in the number of hypermarket and supermarket outlets throughout the Kingdom offers a good opportunity to distribute high-value food products.
Low packaging costs supported by local packaging companies & availability of raw materials.
Saudi Arabia requires dual date labeling system creates challenges for importing products with short shelf life.
Imported raw materials (for processing) do not pay import tariff.